C2DE

C2DE C2DE [ˌsiː tuː diː ˈiː] noun [uncountable]

MARKETING the lowest three social and economic groups in society - used especially in marketingsurveys of what kind of person buys a product:

• 60% of consumers belong to social groups C2DE.

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C2DE UK US noun [C or U]

► MARKETING in the UK, the three lower social and economic groups in a society, used especially to refer to consumers in this group and their buying behaviour. An individual member of this group can also be referred to as a C2DE: »

C2DE consumers.

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There has recently been an increase in the proportion of C2DEs booking their holidays on the internet.

→ Compare ABC1(Cf. ↑ABC1)